Google, that Becomes
GOD of the Search Engines. However, the tragedy is being blocked by various
Governments and Nations like Iran and other middle east nations with respect to
exaggeration of Religious thoughts !!! If we leave the negative cons then something
that is happening on the Google that is regarding the Trend system that has
adopted by the Twitter.
Electronic Arts and Google released a study Monday demonstrating
how search can predict the demand for video games, but the method could also
support the cycle along the purchase path from release to post launch for other
brands.
Google found that search data and clicks can identify and
influence 84% of sales during a 10-month launch cycle. Using data from analyses
to create a predictive model, the tech company found that games accruing
250,000 clicks in the 10 months surrounding the launch will likely sell between
2 million and 4 million units in the first four months after release.
Gamers
are changing their trends and even has started searching for their favorites
titles. That may be alarming for the gaming world giants. Some facts and figures
are here:-
Google just released a research paper with the grandiose
title “Understanding the Modern Gamer,” which looks at search and purchase
activity around blockbuster video game titles.
The conclusion: Gamers
are doing more searching than ever related to their favorite games, and they’re
doing it over the space of a full year year.
The subtext: Hey
video game
publishers, maybe you should buy some ads from Google, especially in the months
before a game launches.
Google says the data is based on
“the hundreds of millions of video game searches” (both desktop and mobile)
that occurred around the top 20 selling games of 2010 and 2011. The company
found that desktop searches increased 20 percent year-over-year, while mobile
searches increased 168 percent.
There’s a lifecycle to a gaming launch, and Google looked
at search volume over that period. For 2011 titles, on average, 40 percent of
searches took place in the six months before the launch, 28 percent took place
in the month before, and 32 percent took place in the three months afterwards.
“Users are planning, researching,
and considering their video game purchases a lot earlier (6 months), and
continuing to engage with the game – by downloading reviews, discussing game
strategies and purchasing extra game features online, for about 4 months after
their initial purchase,”
Regarding those first six months, Google writes, “For
marketers, this longer, more engaged research phase is a key moment to
influence users’ purchase decisions.” It points approvingly to EA for taking
out ads alongside search results and in YouTube to promote its game trailers
during this period.
As you can tell from the growth
numbers, mobile is an increasingly important part of the equation, now
accounting for one in five “purchase-related searches” and one in four
“tips-related searches.” That last part makes sense if you imagine someone
playing a game on their TV, then looking for hints and walkthroughs on their
phones when they get stuck.
And yes, those ads seem to be
related to actual sales (which isn’t quite the same as establishing that the
ads caused the sales). Google says that 84 percent of game sales were predicted
by ad clicks during the 10 months surrounding the launch. For example, if a
game’s ads get 250,000 clicks during that period, it will probably sell between
2 and 4 million copies in the first four months.
Conclusion :
Aside from
searches, Google plans to build in game quality, TV investment, online display
investment, and social buzz to create a multivariate model for future analysis.
Gamers are researching more online during the six months leading
up to the launch to evaluate the titles to purchase. In fact, Google found that
40% of game-related searches occur during this research phase.
Video-game-related searches rose 20% on desktops and laptops and 168% on
tablets and smartphones during the last year.
They do search for different information as they make their way
through the purchase path. The study points to more searches related to
publisher-released assets during per-launch, advanced information like tips
during the launch and extensions after release.
Up to four months after a product's release, information remains
in high demand. Undecided buyers search for reviews, while those who have
already purchased research whether to extend their experience by buying
downloadable extension content.
Gamers not only leverage mobile as a purchase device, but also as
a secondary screen. In fact, one in five who make a purchase search during the
launch and 27% of those related to tips during post-launch take place on
mobile.
Quote: To be Trusted is a greater compliment than being loved...!!!
Please send your queries for improvement.
Regards,
Pankaj Goyal (pankaj.goyal.21@facebook.com)
